Over the years
if strangers asked me what I DO? I’d reply; ‘I grow flowers.’ I do. I grow
peonies. Originally, I grew sunflowers. By default I became a florist. My
bunches were bountiful; I loved being able to stuff them full with the
colourful flora I’d propagated and picked, often in my nightie, that morning.
Peonies are cool
climate perennials. Their pink tips peek out of frozen soil in winter and their
first flush of sappy growth shows in spring. By late November, elegant stems with
golf ball sized buds, are waiting to be picked. Peonies bloom in a hurry. Over two
or three weeks, depending on the weather, my 200 plants times their 10 blooms, await.
Picking is the easy bit.
Selling is not
new to me; I’ve sold Gold Coast timeshares. I’ve sold supplementary Amex cards.
Why, at the height of my business career in the early 90’s I WAS, a Senior Sales & Marketing Executive. I
passed Allan Pease Selling 101. I read the ‘Sales Success Motivation’ books. But
selling fresh produce is different.
Last year, when my
regular outlet said, ‘no thanks’, I was stumped. As sales continued to hiccup and
the children refused to do a roadside stall, I looked at my buckets of rapidly
opening blooms and thought, bugger it, I’ll do it myself. I wasn’t proud. Much.
And hey, I wasn’t really trying to make some tax-free cash on the side of the road.
I was making-up bunches for the supermarket. My excuse anyway, if the three cop
cars doing random checks 50 metres ahead of me, when I pulled off the highway
the next morning asked.
I put out my PEONIES
sign and my buckets of pink, cerise and white blooms. Then with by back to the oncoming
cars I looked busy. Cars slowed beside me as soon as they saw the flashing police
lights ahead. But no one stopped. Laden trucks shook the asphalt under foot. My
skirt flapped flag-like. A gust of wind knocked over my bucket of bunches wrapped
in brown paper and raffia. The paper went soggy before I could rescue them from
the gutter.
I’d been there
an hour and a half. Sale-less. I tried facing the traffic and smiling. Motorists
passed unblinking. I’d brought my accounts to do and my laptop. I thought I’d
sit and write this story - as it unfolded. I’d lost the urge. When sun hit my
hatch back, it was time to go.
Then, like Jesus
making the blind man see, a miracle happened.
A car pulled
alongside me. ‘How much are they?’ asked an elderly woman in startling pink lipstick.
‘$5.00 for six,’
I said. She backed up.
‘I need some for
a bereavement,’ she spied the brown paper. ‘Can you wrap them?’
‘Yes.’
‘I’m a gardener.
Did you pick them this morning?’
‘Yes.’
‘Can I select my
own?’
‘Go for it.’
‘I went to the
supermarket first thing. They get their flowers on a Tuesday, but they hadn’t
come in. Are you allowed to sell here? They cleaned up all the road side
sellers last year, moved them on. I’ll take two…’
She handed over
ten bucks. I shut the boot. Then another
car stopped.
‘Are you leaving?”
asked a pretty young blond woman.
‘Almost.’
‘I’d like ten
dollars worth. I like those pink ones,’ she said, reaching into the boot. ‘Are you going to be here next week?’
‘I don’t think
so.’
‘Oh, but you
don’t HAVE to sell them I suppose,’ she said.
I don’t? ‘I
picked them, so I’d like to sell them,’ I said calmly.
‘Hey you’ve
given me way more than ten dollars,’ she yelled from her car.
‘I know,’ I said
and waved her off. ‘Enjoy.’
I took a bunch into
the old people’s home. Another grower had got there before me. Their vases were
bursting. ‘Oh you’re very kind thank you,’ said a smiling Irish matron. The
lunch lady just looked flustered.
I went home via the
supermarket produce manager. Pablo’s
face brightened. ‘They have a smell,’ he said and inhaled deeply. ‘How much you
want?’
‘Look, I want to sell them, you want to sell them.’
‘$4.00,’ he said.
‘Is that
inclusive or exclusive of GST?’
‘Exclusive.’ What
the hell, it was bound to be a bulk purchase. He’d run a special. We’d both be
happy. It would be a pick and win situation.
‘Deal,’ I said.
‘I take five
bunches,’ he said.
Right? I tried
to up it to seven, but nothing doing. A $23 sale. Whoop whoop.
That afternoon a
florist ordered 20 stems. The following day, I summoned my inner-saleswoman and
another florist took 20 bunches. I was on a roll.
Next thing, I
received an email from Bonus Bonds. OMG, it could only mean one thing. I was
winner. Not this time. They’d just updated their website. I’m a petty gambler
too. But that’s another story…
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